“"The goal of marketing is to create a relationship with your customer that lasts longer than the life of the initial transaction." - Russell Brunson

The following is the exact campaign I have used to grow IV therapy centers consistently over the past couple of years. I’ve included videos that show each step in detail so you can successfully launch your ad campaign confidently.

One of the key benefits of this campaign is that it is evergreen, relevant, and useful for an extended period rather than being tied to a specific event or promotion.

Step 1: Crafting Your Message (AKA Ad Copy)

Ad copy is an important element of advertising, as it helps to convey the message and value of the product or service being advertised.

Good ad copy is clear, concise, and compelling and is designed to grab the attention of the viewer and persuade them to take a specific action, such as visiting a website, making a purchase, or filling out a form.

The following is the ad exact Ad copy we use on our Facebook Ads.

📢 Attention <insert city> and surrounding areas! Need to Boost Your Energy, Metabolism or

Strengthen Your Immunity?

Discover a new innovative IV Vitamin Protocol that can provide relief from a lack of energy, slow

metabolism, or a weak immune system.

Here at <practice name>, we are helping people in our community restore their energy,

boost their metabolism and strengthen their immune system with IV vitamin therapy.

This unique IV Vitamin Infusion provides your body with important, healthy nutrients, allowing

the cells to absorb them 100% and rejuvenate faster.

This causes feeling healthier and more energized, with fewer symptoms from conditions like

chronic pain, fatigue, allergies, and slow metabolism.

For a limited time, we are offering 25% off our vitamin energy drips 😲

Click “learn more” and claim your voucher. {Only 32 Available}

*offer valid for new clients only. Some conditions may apply.

Headline

Boost Your Energy and Immunity | Claim Your 25% Off Voucher 👉🏼

Step 2: Create your Ad Image In Canva

A Facebook ad image is an image that is used in a Facebook ad campaign to attract the attention of potential customers or clients. Facebook ad images are typically displayed alongside ad copy. They are designed to grab the attention of the viewer and persuade them to take a specific action, such as visiting a website, making a purchase, or filling out a form.

Effective Facebook ad images should be eye-catching and relevant to the product or service being advertised. They should also be visually appealing and of high quality. Facebook ad images should be selected carefully, as they can play a significant role in the success of an ad campaign.

When selecting a Facebook ad image, it's important to consider the size, resolution, and file format of the image. Facebook has specific guidelines for ad images, and using images that do not meet these guidelines can result in poor performance or rejection of the ad. It's also important to ensure that the ad image is relevant to the ad copy and the overall message of the campaign.

I recommend using Canva to create your ad image. You can create a free account by visiting canva.com. Once you log in using an Instagram template. I like using the IG template because it works for Facebook and IG.

Step 3: Creating Your Facebook Business Manager account

Next, you will need to create a Facebook Business Manager Account so we can launch the ads.

There are several reasons you should run your Facebook ads on Business Manager rather than boosting them:

Greater control and flexibility: Business Manager gives you more control over your ad campaigns, allowing you to set custom budgets, schedule ads, and target specific audiences. Boosted posts, on the other hand, are limited in their targeting options and do not offer as much flexibility.

Advanced targeting and measurement: Business Manager allows you to use advanced targeting options, such as custom audiences and lookalike audiences, to reach specific audiences. It also provides more robust tracking and measurement capabilities, giving you a better understanding of the performance of your ads.

Access to additional ad formats: Business Manager gives you access to a wider range of ad formats, such as carousel ads, canvas ads, and lead generation ads, which may not be available with boosted posts.

Improved ad placement: Business Manager allows you to choose where your ads will appear, such as in the news feed, in-stream video, or on Instagram. This can help you to get your ads in front of the right audience and improve their performance.

Overall, Business Manager offers a more comprehensive and flexible platform for running Facebook ads, with advanced targeting and measurement capabilities, access to additional ad formats, and improved ad placement options.

To create a Facebook Business Manager account. Follow these steps:

1. Go to the Facebook Business Manager website at https://business.facebook.com/ and click on the "Create Account" button.

2. Enter your business name, your name, and your email address.

3. Click on the "Create Account" button to continue.

4. Follow the prompts to add people to your Business Manager and to claim any existing Facebook Pages or ad accounts.

5. Set up your payment methods and additional settings for your Business Manager account.

Once you have completed these steps, your Facebook Business Manager account will be set up and ready to use. You can then use it to manage your Facebook Pages, ad accounts, and other assets for your business.

Note: To create a Facebook Business Manager account, you need to have a personal Facebook account. If you don't have a personal Facebook account, you can create one by going to www.facebook.com and following the prompts to sign up.

Another key reason you want to create your ads here is so that we can show different variations of the same ad and avoid audience fatigue. Which occurs when an audience becomes tired or bored of seeing the same message or content repeatedly. This can lead to decreased engagement and reduced effectiveness of marketing campaigns.

Step 4: Create your Facebook Lead form Ad

Lead form Facebook ads are a type of ad that includes a form that users can fill out to request more information or sign up for a service. Some of the advantages of lead-form Facebook ads include:

• Simplified lead generation: Lead-form Facebook ads make it easy for users to request more information or sign up for a service, which can help to generate leads more efficiently.

• Enhanced mobile experience: Lead form Facebook ads are optimized for mobile devices, which makes it easy for users to fill out the form on their phone or tablet.

• Ready to use without having to create a landing page

To create a Facebook lead form ad, follow these steps:

1. Go to your Facebook Business Manager account and click on the "Ads Manager" tab.

2. Click on the "Create" button and select "Lead Generation" as your ad objective.

3. Choose the Facebook Page and ad account you want to use for your ad.

4. Select the audience you want to target with your ad. You can target based on demographics, interests, behaviors, and other factors.

5. Choose a budget and schedule for your ad.

6. Create the ad copy and design for your ad. You can use text, images, and other elements to create your ad.

7. In the "Form" section, select "Lead Form" as the destination for your ad.

8. Customize the fields and questions you want to include in your lead form. You can also choose whether you want to include a privacy policy and what information you want to collect from leads.

9. Preview your ad to make sure it looks the way you want it to.

10. Click on the "Submit" button to launch your ad.

Once your ad is live, it will start collecting leads for you. You can view and download the leads from the "Leads" tab in your Ads Manager.

Step 5: Converting Your leads

Now that your ad is live and you are generating leads, you must get these leads on the phone and book them for their infusion. Do not assume they will visit your website and book an appointment.

Calling leads is an important step in the conversion process, as it can help convert leads into paying clients. When you call a lead, you can have a direct conversation with a potential customer and learn more about their needs and interests. This can help you tailor your pitch to their specific situation and address any objections or concerns they may have.

Additionally, calling leads can help you build rapport and establish trust with potential customers. By having a personal conversation, you can get to know the lead better and demonstrate that you are interested in helping them solve their problem or meet their needs. This can be an effective way to build credibility, and credibility can be an important factor in converting leads into customers.

Here is an example of a script you can use. Click here.

Step 6: Building Your Database and Automation

Following up leads is an critical step in the sales process, as it can help you nurture leads and convert them into paying customers.

When you follow up with a lead, you demonstrate that you are interested in their needs and willing to help them find a solution to their problem.

If you don't connect, always leave a voicemail and send a text message. Most people are busy and will not pick up right away.

You or your front desk must develop the habit of calling leads as soon as they are generated, leaving voicemails, sending text messages, and following them up consistently.

For the practices I work with, we call leads within 5 minutes and twice daily for 7 days. After that, they are placed into an automated follow-up text message and email sequence.

Once you launch your campaign, you will generate leads consistently and book appointments.

As you are doing this, it's essential to build your database so that you can continue to remarket to those who have shown interest in the future via email and SMS text message campaigns.

This is what separates small practices from successful ones.

Your database should allow you to automate follow-ups via text message and email. It should work seamlessly in the background freeing up your time to do what you do best, service your clients.

I hope this is helpful, and remember that there is no shortcut or secret to success. You have to approach it in a very systematic step-by-step process.

First, you must become good at generating leads, you must develop your follow-up muscle using a script that is built to convert, and lastly, you must have the systems in place to succeed.

Take it one step at a time and master this skill for exponential growth.

If you need help setting up a HIPAA-compliant database, let me know, I use the Practice Launch Platform.

Now that you have launched your paid marketing method, it is also important to be able to generate referrals for your iv therapy service through local business owners.

You never want to rely on one marketing channel solely, and the goal is to have multiple channels going at once simultaneously. Click here to view How to generate referrals for your iv therapy service through local business owners.

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