Hello, fellow healthcare entrepreneurs. In today's training, we will cover how to rank your website on the first page of google without having to hire an SEO expert.

There are three ways to get your practice to show up on the first page of google, including traditional Search Engine Optimization (SEO), paid ads, and your Google My practice (GMB) profile.

Today we will cover how to rank on the first page of google with your GMB account because it is the fastest, most cost-effective, and requires zero technical skills.

Ranking high in Google My practice (GMB) is essential for local practice owners because it can help them attract more customers. Here are a few reasons why:

Visibility: When a practice ranks high in GMB, it will appear at the top of the search results when someone searches for a related company in that area. This can increase the practice's visibility and make it more likely that customers will choose to visit it.

Credibility: Having a high-ranking GMB listing can also help establish a practice as a credible and reputable establishment. Customers are more likely to trust and choose a practice that appears at the top of the search results.

Local SEO: GMB is a key component of local SEO and can help practices to rank higher in local search results. This is important because customers are more likely to search for local practices when they need something.

User Engagement: GMB allows practices to show the hours, phone number, website, reviews, and photos. This can increase user engagement, as users can easily find the information they need and read reviews from other customers.

Google My practice (GMB) listings often rank faster than traditional SEO for a few reasons:

Google Prioritizes Local Results: When someone conducts a search for a local practice, Google will often display a GMB listing at the top of the search results. This is because Google prioritizes local results in order to provide the most relevant information to the user.

Verification: GMB listings are verified by the practice, which gives them a level of credibility that can help them rank higher in the search results.

If done correctly, you can rank on the first page of google within a matter of weeks, not months or years.

Here are the general steps to create a Google My practice (GMB) profile:

1. Go to the Google My practice website (https://www.google.com/practice/) and click on the "Start now" button.

2. Sign in to your Google account or create one if you don't already have one.

3. Enter the name of your practice and click "Next."

4. If your practice is already listed, you can claim it by searching for it and clicking "Claim this practice." If it's not listed, you can add it by clicking "Add your practice to Google."

5. Enter your practice information, including the address, phone number, website, and hours of operation.

6. Select a primary category that best describes your practice, and add additional categories if necessary.

7. Verify your practice. Google will send a verification code to the address or phone number you provided. Once you receive the code, enter it on the GMB website to verify your practice.

8. Once your practice is verified, you can manage your GMB profile by logging in to the GMB website. You can add photos, respond to reviews, and post updates to your listing.

It's important to keep your GMB listing up to date with accurate and relevant information. This can help to improve your visibility in search results and provide useful information to customers.

Now That You Have Claimed Your Profile And Completed Your Profile Let's Discuss How To Rank On The First Page Of Google

Step 1: Post Feature

Use the GMB post feature to share news and information about your business, such as upcoming events, promotions, or new products. This can help to keep your listing active and relevant to customers.

Make sure to use keywords you want to rank for. That way, we give Google indicators of who we are and what we do. I recommend outlining a plan, posting weekly, and repurposing the content, you are already posting on your social media sites.

Here are some example keywords you will want to include in your posts:

Step 2: Reviews

Encourage customers to leave reviews on your GMB listing. Positive reviews can help to improve your visibility in search results and establish credibility with potential customers.

Simply asking your patients or emailing them to leave a review is not enough.

SMS text messages have a 98% open rate compared to email at 20%. I recommend text messaging your patients one hour after their visit and sending them the direct link to leave you a review.

Step 3: Creating Citations

Citations can help to improve the visibility of your Google My Business (GMB) profile and increase your chances of ranking higher in search results.

A citation mentions your business's name, address, and phone number (NAP) on another website. Search engines use them as a way of verifying the accuracy of your business's information. If your NAP is consistently listed across multiple websites, it will be more likely to be considered accurate by search engines.

It's important to note that not all citations are created equal. Getting listed in directories or sites that are not reputable or not related to your business can actually harm your ranking, so focus on creating citations in relevant and reputable directories and sites.

Here is a list of free directories you can use to create your own citations:

1. Bing Places for Business

2. Yelp

3. Yellow Pages

4. Local Chamber of Commerce or Industry Associations

I also recommend Industry-specific directories:

1. Healthgrades

2. Vitals

3. WebMD

4. Zocdoc

These are just a few examples, and it's important to note that there are many other directories available that are specific to different types of healthcare providers and different regions. It's recommended to research the directories that are most relevant to your business and your location.

It's important to note that ranking well in Google My Business and appearing on the first page of search results is a continuous effort, and it might take time.

At Practice Launch Systems, we have automated these processes and provide the tools for you to rank your practice on the first page of google with a couple of clicks, eliminating the need for a marketing agency. If you would like to jump on a demo call to discuss click below.

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