“ What most practice owners don't realize is that they're sitting on an absolute goldmine.” - Juan Morales

Introduction:

Howdy fellow healthcare entrepreneurs. In today's training, we will cover how to reactivate your current database of patients with the goal of keeping your previous patients engaged and generating more referrals for your services.

Most practices have some sort of list of past customers and prospects. These can be buried within your EMR, Payment processor, and contact pages on your website. And what most practice owners don't realize is that they're sitting on an absolute goldmine.

9 times out of 10, these people already know who you are, whether they've done business with you or not.

That means they are MUCH more likely to respond to an offer you send them than somebody who didn't know you existed until 5 seconds ago when they saw your Facebook or Google ad.

So all you have to do is send out a text message to your current list with an offer you will soon be flooded with more conversations with prospects than you know what to do with.

Imagine sending a simple email and text message at noon today and having an extra 10, 20, even 50 new conversations going on with prospects by 5:00 PM.

That's what Database Reactivation can do for your practice.

With that said, here is how you can implement this strategy yourself! 👊

The Key To Success Is The Offer

The size of your list (how many people you can send this to) does play an obvious factor in how many conversations you can restart. However, I've seen very small lists pull out 5-10 booked appointments.

With that said, the real key to success with Database Reactivation is your offer. You have to offer something that your list will want, which you should have a pretty good idea of already since they're already on your list!

Just know that the more compelling and irresistible your offer is, the more responses you will get.

Here are a few examples of database reactivation campaigns for your practice:

"How are you doing" Campaign: Reach out to patients who haven't visited the clinic in a while with text message welcoming them back and offering a special discount on their next visit.

Loyalty Rewards Campaign: Offer loyal patients who have not visited in a certain amount of time a reward for their continued support, such as a complimentary service or a discount on their next visit.

Referral Campaign: Encourage current patients to refer their friends and family to the clinic by offering a discount or other incentive for each new patient they bring in.

And my personal favorites are….

Awareness Month Campaigns: Organizations spend millions of dollars per year on awareness campaigns, and we can also benefit from their efforts. Here are some examples:

National Breast Cancer Awareness Month (October) - This is an opportunity for providers to reach out to former patients who have been treated for breast cancer and offer follow-up care and support.

National Heart Health Month (February) - During this month, providers can reach out to former patients who have been treated for heart disease and offer information about lifestyle changes and risk factor management.

National Colorectal Cancer Awareness Month (March) - This is an excellent opportunity for providers to reach out to former patients who have been treated for colorectal cancer and offer screening and follow-up care.

National Diabetes Awareness Month (November) - During this month, providers can reach out to former patients with diabetes and offer information about diabetes management, lifestyle changes, and risk factor reduction.

These are just a few examples of database reactivation campaigns for a clinic. The key is to reach out to inactive patients in a personal and meaningful way and offer them something of value to encourage them to come back.

Campaign Delivery

Once you have crafted your campaign, I always recommend sending it out via text message to increase the likelihood of your patients seeing the message. This will open up the conversation or generate a referral from your existing database.

At Practice Launch Systems, we work with our practices to send out one database reactivation campaign per month to help reactivate their patients, get referrals, and increase their revenue.

By re-establishing a relationship with former patients and addressing their health concerns, providers can not only improve the health of their patient population but also demonstrate their commitment to providing high-quality, patient-centered care.