If you own an IV Therapy Infusion Center, there are many ways to attract new clients for your services ranging from paid ads, referrals, and networking events. Today we will cover how you can generate referrals from local business owners, networking events, and existing clients.

To do so, we will need to create a compelling offer, a printable flyer with a QR code, and a landing page that converts traffic into paying customers.

There are several reasons why generating referrals through your business network and in-person encounters is so effective.

1. Business owners often have large networks and are influential: They often have large networks of employees, customers, and other business contacts they can refer to your product or service. This can be a great way to get your service in front of many potential customers. Business owners often have a high level of credibility and influence within their communities. If they refer your product or service to their employees or customers, it can carry a lot of weight.

2. Business owners can be long-term customers: If you can establish a good relationship with local business owners, they may be willing to use your product or service on a regular basis. This can provide a steady stream of revenue for your business.

3. Referrals come with a built-in endorsement and social proof: When an existing client or business owner refers your product or services, they are essentially giving it their stamp of approval. This can make it more likely that your potential client will trust the recommendation and be willing to try your product or service. Seeing that other people have had a positive experience with your services can be a powerful form of social proof. Thus making it easy for your business to convert that person into a customer.

The strategy we discuss today will leverage in-person encounters in an attempt to maximize the results from your grassroots efforts.

Step 1: Create Your Hook and Irresistible Offer

A compelling hook and offer should clearly communicate the value and benefits the customer will receive, be exclusive or limited-time only, be easy to understand and use persuasive language to encourage action.

To do so, our hook should lead with a symptom-based approach. A symptom-based approach makes your services easy to understand, thus making it easy for our prospective patient to raise their hand, acknowledging this is for them.

The following are a couple of symptom-based hooks you can use:

1. Need to Boost Your Energy, Metabolism, or Strengthen Your Immunity?

2. Do you frequently get sick or avoid large crowds concerned you might get sick?

3. Do you feel tired all the time with decreased focus and unable to concentrate?

4. Do you struggle to lose weight and feel like your metabolism needs a boost?

Now that we have our hook, we must develop an irresistible offer. It should be constructed in a way that is a no-brainer, easy to understand, and compel people to take action.

You can offer new patient discounts, free items, and one-time discounts.

Here are some examples:

1. Get 30% Off Your First Infusion And Get Entered to Win a Free Infusion

2. Buy One Iv Therapy Treatment, Get One Free Plus, Get Entered To Win A Free Infusion

3. Claim Your Free B12 Shot and Get Entered To Win a Free Infusion

Once you have crafted your hook and irresistible offer, let’s move on to the next step.

Step 2: Your Printable Flyer With A Qr Code

Now that you have your hook and irresistible offer, we will create a simple printable flyer with a QR code. This will be the tool we will use to hand out when we approach local businesses, networking events, and with our existing clients.

The idea behind this approach is that we never want to show up empty-handed, and business cards usually get thrown away. Each time we meet somebody, we want to hand them our flyer, have them scan our QR code, claim the offer, build our database and grow our business.

You can also add your hook, irresistible offer and QR code on the back of your business card so at your next networking event you actually get people that move forward with your services.

Heres an example of flyer I created in Canva:

*Notice that I didn't put a website or a bunch of extra information. We dont want to distract people with too much information and simply want them to scan the code and claim the offer. Once they are in our database we can text them links to our website and relevant information.

Step 3: Landing Page That Converts Traffic Into Paying Customers

Now it's time to create our landing page that will serve for us to collect our leads, build our database and convert them into paying customers.

This landing page should be very simple and only give the people the option to claim the offer.

Note that we are collecting names, emails, phone numbers, company names, and referral names.

Collecting phone numbers and emails will allow us to send out some automated messages so we can get these leads on the phone and book their appointments.

We also ask for the company name and referral name so that we can thank them for sending us a new client. We want to ensure they know we appreciate their efforts and thank them with handwritten notes, gift cards for our services, free infusions, or buying lunch for their office.

Step 4: Scaling with Automations

Now that we have them in our database, it's important to follow these leads up as soon as possible and book them on your calendar. Ideally, you want a HIPAA-compliant CRM that sends a text message and email as soon as they claim the offer.

Next, we want to call them as soon as possible and book them for their infusion.

If they don't buy now, that's okay. We now have them in our database and can continue to communicate with them in the future. As you build your database, you can start to send out promotional emails, sms messages, and educational material.

Now you can go in offense mode and start seeking out networking events, collaborate with business owners, and create your referral program.

I hope you found this information useful and actionable. Do not sit on this and let another week go by without implementing this strategy. Make it a habit to visit 3-5 businesses per week and attend networking events now that you have a strategy and the tools to succeed.

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